Your ethical guide to public media technology

Public Media Stack

Thanks to everyone who joined us for our launch webinar, on May 19th, hosted by Emily Bell from the Tow Center, Columbia University. If you couldn’t join us live, a recording of the webinar is now available.


The Public Media Stack report makes it easier to choose more ethical and sustainable technologies for people working on public media projects. We are increasingly working in a technology ecosystem that doesn’t meet the ethical standards we need for public media, exploits our users’ data for commercial ends, and makes building long-term sustainable business models almost impossible.

The 2018 Institute for Non-Profit News report showed that their members spent only 6% on tech investment, compared to 67% on editorial. When public media projects have so few resources to spend on tech research, strategy and investment, it’s hard to find the alternative technologies that are already out there.

This is why we created the Public Media Stack. Working with experts in public media and technology from around the globe, we’ve researched over 100 software products throughout the public media workflow: from collaboration and editing, through distribution and measurement, to archiving and storage. For each product, we’ve gathered data about the pricing models, data collection policies, ownership structures, technical stability, and much more.

We want to make it easier to find the information you need to make more ethical and sustainable technology decisions. This first report is just the beginning.