Some risk
Dropbox
Summary
Cloud storage and productivity for businesses and individuals.

Type of organisation: Publicly-listed company (or group)
Market share: #2 brand

Pricing: $11.99/month or $119.88/annum-$25/month or $240/annum
Factors driving pricing: Additional features, More users (publishing-side)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Open Source alternatives available
Releases new features regularly
Transparent pricing model
Clear data policies
Allows data export
Allows data deletion
Shares diversity data
Cons
Newsworthy business problems - Macquarie pulled into massive Dropbox class action
Newsworthy technical issues - Dropbox Zero-Day Vulnerability for Windows identified in 2019, temporary fix achieved
Lacks accessibility statement

Full Product Data Collection

Data collected January-February 2020

Product nameDropbox
Product URLhttps://www.dropbox.com/
Parent organisationN/A
Workflow categoryStorage & archiving
Date product founded2007
Product descriptionCloud storage and productivity for businesses and individuals.
What type of company or organisation is the product owned by?Publicly-listed company (or group)
Is the company profit-making?No, loss-making
How is this product funded?Subscriptions
What market share does the tool have?#2 brand
Is there an Open Source alternative in this product space?Yes. Nextcloud, ownCloud, Syncthing
When did the company last release new features?November 2019: Trello integration
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?Yes. Macquarie pulled into massive Dropbox class action
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Very: full pricing listed
What is the range of prices offered?FOR INDIVIDUALS:
Plus: $11.99/month or $119.88/annum
Professional: $19.99/month or $198.96/annum

FOR TEAMS:
Standard: $15/user/month or $150/user/annum
Advanced: $25/user/month or $240/user/annum
What factors drive higher pricing?Additional features, More users (publishing-side)
What skills are needed to get this tool set up & usable?Needs tool/domain expert to configure
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Defaults to common open standard file formats
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?Yes. Dropbox Zero-Day Vulnerability for Windows identified in 2019, temporary fix achieved
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?GDPR unclear on these details
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?Yes: Export/transfer publisher content
Does the public product website mention how to delete your data?Yes: for publisher data only
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?Yes