Shorthand
Summary
Visual storytelling platform for iconic brands.
Parent organisation: Shorthand Pty Ltd
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)
Pricing: $30/site/month-$750/site/month
Factors driving pricing: More audience (e.g. more subscribers, traffic), Ability to whitelabel or customise, Additional features
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Parent organisation: Shorthand Pty Ltd
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)
Pricing: $30/site/month-$750/site/month
Factors driving pricing: More audience (e.g. more subscribers, traffic), Ability to whitelabel or customise, Additional features
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Transparent pricing model
Allows data export
Cons
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Shorthand |
| Product URL | https://shorthand.com/ |
| Parent organisation | Shorthand Pty Ltd |
| Workflow category | Production & formats |
| Date product founded | 2014 |
| Product description | Visual storytelling platform for iconic brands. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Cannot determine |
| How is this product funded? | Subscriptions |
| What market share does the tool have? | One of the leading products (#3-7) |
| Is there an Open Source alternative in this product space? | No |
| When did the company last release new features? | Aug-2019. New layout options for Title & Text Over Media sections |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Very: full pricing listed |
| What is the range of prices offered? | Prelude – $30/site/month Prime – $150/site/month Pro – $750/site/month Various add-ons for extra features, customisation and support. |
| What factors drive higher pricing? | More audience (e.g. more subscribers, traffic), Ability to whitelabel or customise, Additional features |
| What skills are needed to get this tool set up & usable? | Plug & play (any non-technical user can do it) |
| What skills are needed to USE this tool day-to-day? | Plug & play (any non-technical user can do it) |
| Does this tool use proprietary file formats for saving documents & outputs? | Has proprietary file formats but offers open options |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, topline. |
| Is their data policy “GDPR everywhere”? | No GDPR policy information available |
| Does the product require your audience to sign-in to use it? | N/A not an audience-facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience-facing tool |
| Does the public product website mention how to export or transfer your data to another service? | Yes: Export/transfer publisher content |
| Does the public product website mention how to delete your data? | No / cannot find |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No |