Small risk
Framer
Summary
A tool to design interactive high-fidelity prototypes. It enables users to turn static mockups into interactive prototypes and experiment quickly with dynamic animations and interactions.

Parent organisation: Framer Inc.
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)

Pricing: $12/user/month-$24/organisation/month
Factors driving pricing: More users (publishing-side), Additional features, Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Open Source alternatives available
Clear data policies
Allows data export
Allows data deletion
Cons
Lack pricing transparency
Lacks accessibility statement
Does not share diversity data

Full Product Data Collection

Data collected January-February 2020

Product nameFramer
Product URLhttps://www.framer.com/
Parent organisationFramer Inc.
Workflow categoryProduction & formats
Date product founded2016
Product descriptionA tool to design interactive high-fidelity prototypes. It enables users to turn static mockups into interactive prototypes and experiment quickly with dynamic animations and interactions.
What type of company or organisation is the product owned by?Privately-owned company (or group)
Is the company profit-making?Yes, profitable
How is this product funded?VC investment, Subscriptions
What market share does the tool have?One of the leading products (#3-7)
Is there an Open Source alternative in this product space?Yes. Vuo
When did the company last release new features?Aug-2019. Improved web fonts support; Replace With feature to swap layer for components; Rulers & Guides
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?No
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Partly: some pricing listed; must speak to salesperson to confirm
What is the range of prices offered?Individual – $12/user/month
Small Teams- $24/organisation/month
Company – must contact sales
What factors drive higher pricing?More users (publishing-side), Additional features, Ability to whitelabel or customise
What skills are needed to get this tool set up & usable?Plug & play (any non-technical user can do it)
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Has proprietary file formats but offers open options
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?Yes, GDPR compliant globally
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?Yes: Export/transfer publisher content, Yes: Export publisher metadata
Does the public product website mention how to delete your data?Yes: for publisher data only
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?No