Small risk
Typeform
Summary
Form-building and survey data collection platform.

Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)

Pricing: $35/month-$70/month
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic), Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Requires audience sign-in to use: No audience sign-in functionality
Pros
Open Source alternatives available
Transparent pricing model
Plain English TOS
Clear data policies
Allows data export
Allows data deletion
Cons
Newsworthy security breaches - Typeform data breach hits thousands of survey accounts
Lacks accessibility statement
Does not share diversity data

Full Product Data Collection

Data collected January-February 2020

Product nameTypeform
Product URLhttps://www.typeform.com/
Parent organisationN/A
Workflow categoryMeasurement & evaluation
Date product founded2012
Product descriptionForm-building and survey data collection platform.
What type of company or organisation is the product owned by?Privately-owned company (or group)
Is the company profit-making?Cannot determine
How is this product funded?Subscriptions, VC investment
What market share does the tool have?One of the leading products (#3-7)
Is there an Open Source alternative in this product space?Yes. SurveyJS, LimeSurvey
When did the company last release new features?October 2018: New developer platform
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?No
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Very: full pricing listed
What is the range of prices offered?Essentials: $35/month or $360/annum
Professional: $50/month or $420/annum
Premium: $70/month or $708/annum
What factors drive higher pricing?Additional features, More audience (e.g. more subscribers, traffic), Ability to whitelabel or customise
What skills are needed to get this tool set up & usable?Plug & play (any non-technical user can do it)
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Defaults to common open standard file formats
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?Simplified, plain English TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?GDPR unclear on these details
Does the product require your audience to sign-in to use it?No audience sign-in functionality
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A no sign-in required
Does the public product website mention how to export or transfer your data to another service?Yes: Export/transfer publisher content
Does the public product website mention how to delete your data?Yes: for both publisher and audience data
Have there been any newsworthy security breaches with this product in the last 3 years?Yes. Typeform data breach hits thousands of survey accounts
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?No