Small risk
Sprout Social
All-in-one social media management platform.

Type of organisation: Publicly-listed company (or group)
Market share: Cannot tell

Pricing: $99/month-$599/month
Factors driving pricing: Additional features, More users (publishing-side), Ability to whitelabel or customise
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Transparent pricing model
Releases new features regularly
Clear data policies
Allows data deletion
Has accessibility statement
Does not share diversity data

Full Product Data Collection

Data collected January-February 2020

Product nameSprout Social
Product URL
Parent organisationN/A
Workflow categoryMeasurement & evaluation
Date product founded2010
Product descriptionAll-in-one social media management platform.
What type of company or organisation is the product owned by?Publicly-listed company (or group)
Is the company profit-making?No, loss-making
How is this product funded?Subscriptions
What market share does the tool have?#2 brand
Is there an Open Source alternative in this product space?No
When did the company last release new features?Jan-2020. Design refresh
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?N/A
Is there talk of the product being acquired?N/A
Have there been any newsworthy business issues or challenges in the last 12 months?No
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Very: full pricing listed
What is the range of prices offered?Standard: $99/user/month
Professional: $149/user/month
Advanced: $249/user/month
What factors drive higher pricing?Additional features, More users (publishing-side)
What skills are needed to get this tool set up & usable?Plug & play (any non-technical user can do it)
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Cannot tell
Is the product reliant on 3rd-party APIs or interoperability to function?No. Supports Twitter, Facebook, Instagram, LinkedIn, and Pinterest
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?Yes, GDPR compliant globally
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?Only partial exports available
Does the public product website mention how to delete your data?Yes: for publisher data only
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?Yes
Does the company release information on the diversity of the workforce?No