Simple Analytics
Summary
Cookie-free website analytics, with an emphasis on visitor privacy.
Type of organisation: Privately-owned company (or group)
Market share: Up & coming challenger
Pricing: $19/month-$59/month
Factors driving pricing: More audience (e.g. more subscribers, traffic), More users (publishing-side)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Plug & play (any non-technical user can do it)
Type of organisation: Privately-owned company (or group)
Market share: Up & coming challenger
Pricing: $19/month-$59/month
Factors driving pricing: More audience (e.g. more subscribers, traffic), More users (publishing-side)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Open Source alternatives available
Releases new features regularly
Shares product roadmap
Allows data export
Allows data deletion
Cons
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Simple Analytics |
| Product URL | https://simpleanalytics.com/ |
| Parent organisation | N/A |
| Workflow category | Measurement & evaluation |
| Date product founded | 2018 |
| Product description | Cookie-free website analytics, with an emphasis on visitor privacy. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Cannot determine |
| How is this product funded? | Subscriptions |
| What market share does the tool have? | Up & coming challenger |
| Is there an Open Source alternative in this product space? | Yes. Matomo, Open Web Analytics, AWStats, Countly |
| When did the company last release new features? | December 2019: Cloudflare integration |
| Have they shared details of the product roadmap? | Yes: Marked as ‘in progress’ (no release date noted): ‘Add referral to UI of events,’ ‘remove sa_cookie from events,’ let people download events, add time spent on site. |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Partly: some pricing listed; must speak to salesperson to confirm |
| What is the range of prices offered? | Starter $19/month or $108/annum Business: $59/month or $588/annum Enterprise: must speak to salesperson for pricing |
| What factors drive higher pricing? | More audience (e.g. more subscribers, traffic), More users (publishing-side) |
| What skills are needed to get this tool set up & usable? | Needs tool/domain expert to configure |
| What skills are needed to USE this tool day-to-day? | Plug & play (any non-technical user can do it) |
| Does this tool use proprietary file formats for saving documents & outputs? | Defaults to common open standard file formats |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, topline. |
| Is their data policy “GDPR everywhere”? | Yes, GDPR compliant globally |
| Does the product require your audience to sign-in to use it? | N/A not an audience-facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience-facing tool |
| Does the public product website mention how to export or transfer your data to another service? | Yes: Export publisher metadata, Yes: Export/transfer publisher content |
| Does the public product website mention how to delete your data? | Yes: for publisher data only |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No |