SurveyMonkey

SurveyMonkey
Summary
A leading online survey tool.

Type of organisation: Publicly-listed company (or group)
Market share: #2 brand

Pricing: $300/user/annum-$900/user/annum
Factors driving pricing: Additional features, More users (publishing-side), Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Requires audience sign-in to use: No audience sign-in functionality
Pros
Open Source alternatives available
Clear data policies
Allows data export
Allows data deletion
Has accessibility statement
Shares diversity data
Cons
Newsworthy business issues/challenges - SurveyMonkey shares collapse after Q4 earnings and CFO retirement announcement

Full Product Data Collection

Data collected January-February 2020

Product nameSurveyMonkey
Product URLhttps://www.surveymonkey.com/
Parent organisationN/A
Workflow categoryMeasurement & evaluation
Date product founded1999
Product descriptionA leading online survey tool.
What type of company or organisation is the product owned by?Publicly-listed company (or group)
Is the company profit-making?Yes, profitable
How is this product funded?Subscriptions
What market share does the tool have?#2 brand
Is there an Open Source alternative in this product space?Yes. SurveyJS, LimeSurvey
When did the company last release new features?March 2019: Microsoft Power BI integration
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?Yes. SurveyMonkey shares collapse after Q4 earnings and CFO retirement announcement
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Partly: some pricing listed; must speak to a salesperson to confirm
What is the range of prices offered?Team Advantage: $300/user/annum
Team Premier: $900/user/annum
Enterprise: pricing not listed, must speak to salesperson
What factors drive higher pricing?Additional features, More users (publishing-side), Ability to whitelabel or customise
What skills are needed to get this tool set up & usable?Plug & play (any non-technical user can do it)
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Defaults to common open standard file formats
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?No, different rules in different markets
Does the product require your audience to sign-in to use it?No audience sign-in functionality
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A no sign-in required
Does the public product website mention how to export or transfer your data to another service?Yes: Export/transfer publisher content
Does the public product website mention how to delete your data?Yes: for both publisher and audience data
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?Yes
Does the company release information on the diversity of the workforce?Yes

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