Similarweb
Summary
Website traffic data and analysis platform for understanding the audiences of websites.
Type of organisation: Privately-owned company (or group)
Market share: Cannot tell
Pricing: Free-Enterprise (price not listed)
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Type of organisation: Privately-owned company (or group)
Market share: Cannot tell
Pricing: Free-Enterprise (price not listed)
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Releases new features regularly
Clear data policies
Cons
Lack pricing transparency
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Similarweb |
| Product URL | https://www.similarweb.com/ |
| Parent organisation | N/A |
| Workflow category | Measurement & evaluation |
| Date product founded | 2007 |
| Product description | Website traffic data and analysis platform for understanding the audiences of websites. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Cannot determine |
| How is this product funded? | Subscriptions, VC investment |
| What market share does the tool have? | Cannot tell |
| Is there an Open Source alternative in this product space? | No |
| When did the company last release new features? | Feb-2020. New Insights Connector product – and deduped audience data |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Not clear; must speak to salesperson |
| What is the range of prices offered? | Free Enterprise: price not listed, must speak to salesperson |
| What factors drive higher pricing? | Additional features, More audience (e.g. more subscribers, traffic) |
| What skills are needed to get this tool set up & usable? | Plug & play (any non-technical user can do it) |
| What skills are needed to USE this tool day-to-day? | Plug & play (any non-technical user can do it) |
| Does this tool use proprietary file formats for saving documents & outputs? | Cannot tell |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, comprehensive. |
| Is their data policy “GDPR everywhere”? | No GDPR policy information available |
| Does the product require your audience to sign-in to use it? | N/A not an audience-facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience-facing tool |
| Does the public product website mention how to export or transfer your data to another service? | N/A |
| Does the public product website mention how to delete your data? | Only limited deletion available |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No |