Segment

Segment
Summary
Collect, standardize, and activate your customer data in the marketing and analytics tools you need to run your business, all with a single API.

Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)

Pricing: $0/month-$120/month
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Pros
Open Source alternatives available
Releases new features regularly
Clear data policies
Allows data export
Allows data deletion
Cons
Lacks accessibility statement
Does not share diversity data

Full Product Data Collection

Data collected January-February 2020

Product nameSegment
Product URLhttps://segment.com/
Parent organisationN/A
Workflow categoryMeasurement & evaluation
Date product founded2011
Product descriptionCollect, standardize, and activate your customer data in the marketing and analytics tools you need to run your business, all with a single API.
What type of company or organisation is the product owned by?Privately-owned company (or group)
Is the company profit-making?Cannot determine
How is this product funded?Subscriptions, VC investment
What market share does the tool have?One of the leading products (#3-7)
Is there an Open Source alternative in this product space?Yes. Apache Unomi
When did the company last release new features?November 2019: new Source and Destination pages, label-based access control, subscribe to Personas activity.
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?No
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Partly: some pricing listed; must speak to salesperson to confirm
What is the range of prices offered?Developer: Free
Team: $120/month
Business: custom pricing
What factors drive higher pricing?Additional features, More audience (e.g. more subscribers, traffic)
What skills are needed to get this tool set up & usable?Needs tool/domain expert to configure
What skills are needed to USE this tool day-to-day?Needs tool/domain expert for ongoing use
Does this tool use proprietary file formats for saving documents & outputs?Defaults to common open standard file formats
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?Yes, GDPR compliant globally
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?Yes: Export publisher metadata, Yes: Export/transfer publisher content
Does the public product website mention how to delete your data?Yes: for both publisher and audience data
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?No

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