Optimizely
Summary
The world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.
Type of organisation: Privately-owned company (or group)
Market share: Market dominance
Pricing: Not clear
Factors driving pricing: Additional features
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Type of organisation: Privately-owned company (or group)
Market share: Market dominance
Pricing: Not clear
Factors driving pricing: Additional features
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Pros
Open Source alternatives available
Releases new features regularly
Clear data policies
Allows data export
Cons
Lack pricing transparency
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Optimizely |
| Product URL | https://www.optimizely.com/ |
| Parent organisation | N/A |
| Workflow category | Measurement & evaluation |
| Date product founded | 2009 |
| Product description | The world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Cannot determine |
| How is this product funded? | Subscriptions, VC investment, Debt financing / loans |
| What market share does the tool have? | Market dominance |
| Is there an Open Source alternative in this product space? | Yes. Wasabi A/B Testing |
| When did the company last release new features? | December 2019: Launch of Performance Edge for Optimizely Web |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | Yes. Having raised a Series-D VC round and debt financing in 2019, Optimizely is on track for an eventual IPO. |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | No / cannot find |
| How clear & transparent is this pricing model? | Not clear; must speak to salesperson |
| What is the range of prices offered? | Three plans: Essential, Business, and Enterprise, with a scaling feature set but no pricing listed. |
| What factors drive higher pricing? | Additional features |
| What skills are needed to get this tool set up & usable? | Needs tool/domain expert to configure |
| What skills are needed to USE this tool day-to-day? | Needs tool/domain expert for ongoing use |
| Does this tool use proprietary file formats for saving documents & outputs? | Defaults to common open standard file formats |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, comprehensive. |
| Is their data policy “GDPR everywhere”? | No GDPR policy information available |
| Does the product require your audience to sign-in to use it? | N/A not an audience-facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience-facing tool |
| Does the public product website mention how to export or transfer your data to another service? | Yes: Export publisher metadata, Yes: Export/transfer publisher content |
| Does the public product website mention how to delete your data? | Only limited deletion available |
| Have there been any newsworthy security breaches with this product in the last 3 years? | N/A |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No |