Nielsen Total Audience

Nielsen Total Audience
Summary
Helps media companies and advertisers to plan, activate and measure content and campaigns in the new media landscape.

Parent organisation: Nielsen Holdings
Type of organisation: Publicly-listed company (or group)
Market share: Market dominance

Pricing: Cannot tell
Skills needed to set-up: Cannot tell
Skills needed to use: Cannot tell
Pros
Clear data policies
Shares diversity data
Cons
Newsworthy business problems - Research firm Nielsen to split into two separate publicly traded companies
Lack pricing transparency
Lacks accessibility statement

Full Product Data Collection

Data collected January-February 2020

Product nameNielsen Total Audience
Product URLhttps://www.nielsen.com/us/en/solutions/capabilities/total-audience/
Parent organisationNielsen Holdings
Workflow categoryMeasurement & evaluation
Date product founded2015
Product descriptionHelps media companies and advertisers to plan, activate and measure content and campaigns in the new media landscape.
What type of company or organisation is the product owned by?Publicly-listed company (or group)
Is the company profit-making?Yes, profitable
How is this product funded?Subscriptions
What market share does the tool have?Market dominance
Is there an Open Source alternative in this product space?No
When did the company last release new features?October 2017: SVOD ratings
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?Yes. Research firm Nielsen to split into two separate publicly traded companies
Is there a pricing model listed on the website?No / cannot find
How clear & transparent is this pricing model?Not clear; must speak to salesperson
What is the range of prices offered?N/A
What factors drive higher pricing?Cannot tell
What skills are needed to get this tool set up & usable?Cannot tell
What skills are needed to USE this tool day-to-day?Cannot tell
Does this tool use proprietary file formats for saving documents & outputs?Cannot tell
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?No public TOS available pre-purchase
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?Yes, GDPR compliant globally
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?No / cannot tell
Does the public product website mention how to delete your data?No / cannot find
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?Yes

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