Open source alternative to Google Analytics, which emphasizes that the customer always owns all their own data.
Parent organisation: Matomo
Type of organisation: Publicly-listed company (or group)
Market share: One of the leading products (#3-7)
Factors driving pricing: Additional features, More users (publishing-side), More audience (e.g. more subscribers, traffic), Customer size, Ability to whitelabel or customise
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use