SaaS business intelligence platform that infuses data into operational workflows.
Parent organisation: Google / Alphabet [Acquisition announced but deal not closed at time of writing]
Type of organisation: Publicly-listed company (or group)
Market share: One of the leading products (#3-7)
Pricing: Features and pricing tailored to users’ circumstances.
Factors driving pricing: Additional features, More users (publishing-side), More audience (e.g. more subscribers, traffic), Customer size
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Releases new features regularly
Clear data policies
Allows data deletion
Newsworthy business issues/challenges - UK government launches antitrust investigation of Google-Looker deal