Keen
Summary
Powerful in-product analytics, fast with minimal development time.
Parent organisation: Scaleworks
Type of organisation: Private equity firm
Market share: Up & coming challenger
Pricing: $150/month-$2,500/month
Factors driving pricing: Additional features
Skills needed to set-up: Software developer
Skills needed to use: Needs tool/domain expert for ongoing use
Parent organisation: Scaleworks
Type of organisation: Private equity firm
Market share: Up & coming challenger
Pricing: $150/month-$2,500/month
Factors driving pricing: Additional features
Skills needed to set-up: Software developer
Skills needed to use: Needs tool/domain expert for ongoing use
Pros
Open Source alternatives available
Shares product roadmap
Clear data policies
Allows data deletion
Cons
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Keen |
| Product URL | https://keen.io/ |
| Parent organisation | Scaleworks |
| Workflow category | Measurement & evaluation |
| Date product founded | 2011 |
| Product description | Powerful in-product analytics, fast with minimal development time. |
| What type of company or organisation is the product owned by? | Private equity firm |
| Is the company profit-making? | Cannot determine |
| How is this product funded? | Investment by parent company or group, Subscriptions |
| What market share does the tool have? | Up & coming challenger |
| Is there an Open Source alternative in this product space? | Yes. Snowplow |
| When did the company last release new features? | July 2019: New dashboard builder (beta) |
| Have they shared details of the product roadmap? | Yes: Shared roadmap for 2019 in January 2019. Unclear exactly how much was delivered or when. |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Partly: some pricing listed; must talk to salesperson to confirm |
| What is the range of prices offered? | Startup: ($150 p/m): 1m events p/m, 2,000 queries p/m. Growth ($750 p/m) 2.5m events p/m, 20,000 queries p/m, Business ($2,500 p/m) 10m events p/m, 100,000 queries p/m. Custom (pricing varies based on needs). |
| What factors drive higher pricing? | Additional features |
| What skills are needed to get this tool set up & usable? | Software developer |
| What skills are needed to USE this tool day-to-day? | Needs tool/domain expert for ongoing use |
| Does this tool use proprietary file formats for saving documents & outputs? | Cannot tell |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, comprehensive. |
| Is their data policy “GDPR everywhere”? | Yes, GDPR compliant globally |
| Does the product require your audience to sign-in to use it? | N/A not an audience facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience facing tool |
| Does the public product website mention how to export or transfer your data to another service? | No / cannot tell |
| Does the public product website mention how to delete your data? | Yes: for publisher data only |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No |