Heap
Summary
Product analytics platform that automatically captures web and mobile app behavioral data.
Type of organisation: Privately-owned company (or group)
Market share: Up & coming challenger
Pricing: Cannot tell
Factors driving pricing: Customer size, Additional features, More users (publishing-side)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Type of organisation: Privately-owned company (or group)
Market share: Up & coming challenger
Pricing: Cannot tell
Factors driving pricing: Customer size, Additional features, More users (publishing-side)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Pros
Open Source alternatives available
Clear data policies
Allows data deletion
Cons
Lack pricing transparency
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Heap |
| Product URL | https://heap.io/ |
| Parent organisation | N/A |
| Workflow category | Measurement & evaluation |
| Date product founded | 2013 |
| Product description | A service that removes advertising from participating publishers and compensating with subscription revenue. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Cannot determine |
| How is this product funded? | Subscriptions, VC investment |
| What market share does the tool have? | Up & coming challenger |
| Is there an Open Source alternative in this product space? | Yes. Snowplow |
| When did the company last release new features? | February 2019: Customer behavioral dataset for Snowflake |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | No / cannot find |
| How clear & transparent is this pricing model? | Not clear; must speak to salesperson |
| What is the range of prices offered? | Free, Growth (for startups under 20 employees), and Enterprise. Pricing is not listed. |
| What factors drive higher pricing? | Customer size, Additional features, More users (publishing-side) |
| What skills are needed to get this tool set up & usable? | Needs tool/domain expert to configure |
| What skills are needed to USE this tool day-to-day? | Needs tool/domain expert for ongoing use |
| Does this tool use proprietary file formats for saving documents & outputs? | Cannot tell |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, comprehensive. |
| Is their data policy “GDPR everywhere”? | Yes, GDPR compliant globally |
| Does the product require your audience to sign-in to use it? | N/A not an audience facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience facing tool |
| Does the public product website mention how to export or transfer your data to another service? | No / cannot tell |
| Does the public product website mention how to delete your data? | Yes: for publisher data only |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No |