Trello is a visual collaboration tool that creates a shared perspective on any project.
Parent organisation: Atlassian
Type of organisation: Publicly-listed company (or group)
Market share: One of the leading products (#3-7)
Factors driving pricing: Additional features, More users (publishing-side), Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)