A mind mapping application, also to create argument maps and concept maps.
Type of organisation: Privately-owned company (or group)
Market share: Cannot tell
Pricing: Free-$100 per year
Factors driving pricing: Additional features, More users (publishing-side)
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)