Celtx
Summary
Media pre-production software, designed for creating and organizing media projects like screenplays, films, videos, stageplays, documentaries, machinima, games, and podcasts.
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products
Pricing: $7.50/month-$17.50/month
Factors driving pricing: Additional features
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products
Pricing: $7.50/month-$17.50/month
Factors driving pricing: Additional features
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Open Source alternatives available
Releases new features regularly
Transparent pricing model
Allows data deletion
Has accessibility statement
Cons
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Celtx |
| Product URL | https://www.celtx.com |
| Parent organisation | N/A |
| Workflow category | Collaboration & editing |
| Date product founded | 2000 |
| Product description | Media pre-production software, designed for creating and organizing media projects like screenplays, films, videos, stageplays, documentaries, machinima, games, and podcasts. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Yes, profitable |
| How is this product funded? | VC investment, Subscriptions |
| What market share does the tool have? | ‘One of the leading products’ (#3-7) |
| Is there an Open Source alternative in this product space? | Yes. Manuskript, bibisco. |
| When did the company last release new features? | Nov-2019. Multi-Column AV Editor (MCAV) separates your descriptive writing from your dialogue and audio cues in distinct script containers in a shot-based script structure. |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | Yes, revenue looks like it will be enough to make for a healthy IPO, according to the CEO. |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Very: full pricing listed |
| What is the range of prices offered? | Scriptwriting – $7.50/user/month Video Production – $10/user/month Game Production – $10/user/month Video & Game Production – $17.50/user/month Pricing for Professional Teams and Education require contacting Sales. |
| What factors drive higher pricing? | Additional features |
| What skills are needed to get this tool set up & usable? | Plug & play (any non-technical user can do it) |
| What skills are needed to USE this tool day-to-day? | Plug & play (any non-technical user can do it) |
| Does this tool use proprietary file formats for saving documents & outputs? | Has proprietary file formats but offers open options |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | No public TOS available pre-purchase |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, topline. |
| Is their data policy “GDPR everywhere”? | No GDPR policy information available |
| Does the product require your audience to sign-in to use it? | N/A not an audience-facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience-facing tool |
| Does the public product website mention how to export or transfer your data to another service? | No / cannot tell |
| Does the public product website mention how to delete your data? | Yes: for publisher data only |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | Yes |
| Does the company release information on the diversity of the workforce? | No |