Lowest risk
Celtx
Summary
Media pre-production software, designed for creating and organizing media projects like screenplays, films, videos, stageplays, documentaries, machinima, games, and podcasts.

Type of organisation: Privately-owned company (or group)
Market share: One of the leading products

Pricing: $7.50/month-$17.50/month
Factors driving pricing: Additional features
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Open Source alternatives available
Releases new features regularly
Transparent pricing model
Allows data deletion
Has accessibility statement
Cons
Does not share diversity data

Full Product Data Collection

Data collected January-February 2020

Product nameCeltx
Product URLhttps://www.celtx.com
Parent organisationN/A
Workflow categoryCollaboration & editing
Date product founded2000
Product descriptionMedia pre-production software, designed for creating and organizing media projects like screenplays, films, videos, stageplays, documentaries, machinima, games, and podcasts.
What type of company or organisation is the product owned by?Privately-owned company (or group)
Is the company profit-making?Yes, profitable
How is this product funded?VC investment, Subscriptions
What market share does the tool have?‘One of the leading products’ (#3-7)
Is there an Open Source alternative in this product space?Yes. Manuskript, bibisco.
When did the company last release new features?Nov-2019. Multi-Column AV Editor (MCAV) separates your descriptive writing from your dialogue and audio cues in distinct script containers in a shot-based script structure.
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?Yes, revenue looks like it will be enough to make for a healthy IPO, according to the CEO.
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?No
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Very: full pricing listed
What is the range of prices offered?Scriptwriting – $7.50/user/month
Video Production – $10/user/month
Game Production – $10/user/month
Video & Game Production – $17.50/user/month
Pricing for Professional Teams and Education require contacting Sales.
What factors drive higher pricing?Additional features
What skills are needed to get this tool set up & usable?Plug & play (any non-technical user can do it)
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Has proprietary file formats but offers open options
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?No public TOS available pre-purchase
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, topline.
Is their data policy “GDPR everywhere”?No GDPR policy information available
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?No / cannot tell
Does the public product website mention how to delete your data?Yes: for publisher data only
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?Yes
Does the company release information on the diversity of the workforce?No