Asana
Summary
Asana develops a web and mobile application that allows teams and individuals to organize, track and manage their work.
Type of organisation: Privately-owned company (or group)
Market share: Market dominance
Pricing: Free-$24.99/user/month
Factors driving pricing: Additional features, Ability to whitelabel or customise, Customer size
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it
Type of organisation: Privately-owned company (or group)
Market share: Market dominance
Pricing: Free-$24.99/user/month
Factors driving pricing: Additional features, Ability to whitelabel or customise, Customer size
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it
Pros
Open Source alternatives available
Plain English TOS
Clear data policies
Allows data export
Has accessibility statement
Shares diversity data
Cons
Full Product Data Collection
Data collected January-February 2020
| Product name | Asana |
| Product URL | https://asana.com |
| Parent organisation | N/A |
| Workflow category | Collaboration & editing |
| Date product founded | 2008 |
| Product description | Asana develops a web and mobile application that allows teams and individuals to organize, track and manage their work. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | No, loss-making |
| How is this product funded? | VC investment |
| What market share does the tool have? | Market dominance |
| Is there an Open Source alternative in this product space? | Yes, OpenProject. |
| When did the company last release new features? | Dec-2019 Salesforce & Tableau integration, Portfolio search, Request access, Auto-shifting dependency dates |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | Yes, going public in 2020. |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Partly: some pricing listed; must speak to salesperson to confirm some options |
| What is the range of prices offered? | Basic – Free Premium – $10.99/user/per month Business – $24.99/user/per month Enterprise – Contact Sales |
| What factors drive higher pricing? | Additional features, Ability to whitelabel or customise, Customer size |
| What skills are needed to get this tool set up & usable? | Plug & play (any non-technical user can do it) |
| What skills are needed to USE this tool day-to-day? | Plug & play (any non-technical user can do it) |
| Does this tool use proprietary file formats for saving documents & outputs? | Defaults to common open standard file formats |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Simplified, plain English TOS or explainer available |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, topline. |
| Is their data policy “GDPR everywhere”? | Yes, GDPR compliant globally. |
| Does the product require your audience to sign-in to use it? | N/A not an audience-facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience-facing tool |
| Does the public product website mention how to export or transfer your data to another service? | Yes: Audience can data export |
| Does the public product website mention how to delete your data? | No / cannot find |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | Yes |
| Does the company release information on the diversity of the workforce? | Yes |