Airtable is a spreadsheet-database hybrid, with the features of a database but applied to a spreadsheet.
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products
Factors driving pricing: Additional features, Ability to whitelabel or customise, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)