High risk
TweetDeck
Summary
Dashboard for monitoring and publishing on Twitter, focused on the needs of professional marketers, publishers, and journalists.

Parent organisation: Twitter
Type of organisation: Publicly-listed company (or group)
Market share: One of the leading products (#3-7)

Pricing: Free
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Clear data policies
Allows data export
Allows data deletion
Shares diversity data
Cons
Lack pricing transparency
Newsworthy technical issues - Twitter and TweetDeck hit with partial outages for hours, TweetDeck is back online after Monday outage
Lacks accessibility statement

Full Product Data Collection

Data collected January-February 2020

Product nameTweetDeck
Product URLhttps://tweetdeck.twitter.com/
Parent organisationTwitter
Workflow categoryAudience engagement & monetisation
Date product founded2008
Product descriptionDashboard for monitoring and publishing on Twitter, focused on the needs of professional marketers, publishers, and journalists.
What type of company or organisation is the product owned by?Publicly-listed company (or group)
Is the company profit-making?Yes, profitable
How is this product funded?Advertising
What market share does the tool have?One of the leading products (#3-7)
Is there an Open Source alternative in this product space?No, but TweetDuck and Tweeten both offer extended functionality and are built on top of TweetDeck
When did the company last release new features?July 2019: ‘Trending’ columns now support 20 topics
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?No
Is there a pricing model listed on the website?No / cannot find
How clear & transparent is this pricing model?Product is free but it’s unclear
What is the range of prices offered?N/A
What factors drive higher pricing?N/A
What skills are needed to get this tool set up & usable?Plug & play (any non-technical user can do it)
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Cannot tell
Is the product reliant on 3rd-party APIs or interoperability to function?Twitter (not third-party, but essential)
Have there been any newsworthy technical issues in the last 3 years?Yes. Twitter and TweetDeck hit with partial outages for hours, TweetDeck is back online after Monday outage
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?No, different rules in different markets
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?Yes: Export/transfer publisher content, Yes: Export publisher metadata, Yes: Audience can data export
Does the public product website mention how to delete your data?Yes: for publisher data only
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?Yes