Photo and video sharing app with features for sharing and promoting content via organic posts and advertising.
Parent organisation: Facebook
Type of organisation: Publicly listed group / parent co.
Market share: One of the leading products (#3-7)
Pricing: Highly variable depending on scale, from $1 to millions.
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic), Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Requires audience sign-in to use: Yes, sign-in compulsory
Open Source alternatives available
Shares product roadmap
Transparent pricing model
Plain English TOS
Clear data policies
Allows data export
Allows data deletion
Newsworthy business problems - Federal regulators are considering blocking Facebook from combining WhatsApp, Instagram and its other apps
Newsworthy technical issues - Instagram down: Hundreds of users across the UK complain app is not working, Facebook, Instagram restores service after major outage Newsworthy technical issues -
Newsworthy security breaches - Instagram website leaked phone numbers and emails for months, researcher says, This article is more than 1 year old Facebook says nearly 50m users compromised in huge security breach, Instagram Just Revealed That Hackers Infiltrated ‘High-Profile’ Accounts