GroundSource
Summary
Audience engagement platform.
Type of organisation: Privately-owned company (or group)
Market share: Up & coming challenger
Pricing: $1,000-$2,500/annum + $100+/month
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Requires audience sign-in to use: No audience sign-in functionality
Type of organisation: Privately-owned company (or group)
Market share: Up & coming challenger
Pricing: $1,000-$2,500/annum + $100+/month
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Requires audience sign-in to use: No audience sign-in functionality
Pros
Cons
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | GroundSource |
| Product URL | https://www.groundsource.co/ |
| Parent organisation | N/A |
| Workflow category | Audience engagement & monetisation |
| Date product founded | 2012 |
| Product description | Audience engagement platform. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Cannot determine |
| How is this product funded? | Subscriptions |
| What market share does the tool have? | Up & coming challenger |
| Is there an Open Source alternative in this product space? | No |
| When did the company last release new features? | Cannot tell |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | Yes. Seed round of $500k. Plan to raise announced in April 2019. |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Partly: some pricing listed; must speak to salesperson to confirm |
| What is the range of prices offered? | Pricing from $100 per month up, with additional annual fees of $1,000 to $2,500 for onboarding, training and strategic support. |
| What factors drive higher pricing? | Additional features, More audience (e.g. more subscribers, traffic) |
| What skills are needed to get this tool set up & usable? | Needs tool/domain expert to configure |
| What skills are needed to USE this tool day-to-day? | Needs tool/domain expert for ongoing use |
| Does this tool use proprietary file formats for saving documents & outputs? | Defaults to common open standard file formats |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | No public TOS available pre-purchase |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, topline. |
| Is their data policy “GDPR everywhere”? | GDPR unclear on these details |
| Does the product require your audience to sign-in to use it? | No audience sign-in functionality |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A no sign-in required |
| Does the public product website mention how to export or transfer your data to another service? | Only partial exports available |
| Does the public product website mention how to delete your data? | No / cannot find |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No |