SurveyMonkey
Summary
A leading online survey tool.
Type of organisation: Publicly-listed company (or group)
Market share: #2 brand
Pricing: $300/user/annum-$900/user/annum
Factors driving pricing: Additional features, More users (publishing-side), Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Requires audience sign-in to use: No audience sign-in functionality
Type of organisation: Publicly-listed company (or group)
Market share: #2 brand
Pricing: $300/user/annum-$900/user/annum
Factors driving pricing: Additional features, More users (publishing-side), Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Requires audience sign-in to use: No audience sign-in functionality
Pros
Open Source alternatives available
Clear data policies
Allows data export
Allows data deletion
Has accessibility statement
Shares diversity data
Cons
Newsworthy business issues/challenges - SurveyMonkey shares collapse after Q4 earnings and CFO retirement announcement
Full Product Data Collection
Data collected January-February 2020
| Product name | SurveyMonkey |
| Product URL | https://www.surveymonkey.com/ |
| Parent organisation | N/A |
| Workflow category | Measurement & evaluation |
| Date product founded | 1999 |
| Product description | A leading online survey tool. |
| What type of company or organisation is the product owned by? | Publicly-listed company (or group) |
| Is the company profit-making? | Yes, profitable |
| How is this product funded? | Subscriptions |
| What market share does the tool have? | #2 brand |
| Is there an Open Source alternative in this product space? | Yes. SurveyJS, LimeSurvey |
| When did the company last release new features? | March 2019: Microsoft Power BI integration |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | Yes. SurveyMonkey shares collapse after Q4 earnings and CFO retirement announcement |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Partly: some pricing listed; must speak to a salesperson to confirm |
| What is the range of prices offered? | Team Advantage: $300/user/annum Team Premier: $900/user/annum Enterprise: pricing not listed, must speak to salesperson |
| What factors drive higher pricing? | Additional features, More users (publishing-side), Ability to whitelabel or customise |
| What skills are needed to get this tool set up & usable? | Plug & play (any non-technical user can do it) |
| What skills are needed to USE this tool day-to-day? | Plug & play (any non-technical user can do it) |
| Does this tool use proprietary file formats for saving documents & outputs? | Defaults to common open standard file formats |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, comprehensive. |
| Is their data policy “GDPR everywhere”? | No, different rules in different markets |
| Does the product require your audience to sign-in to use it? | No audience sign-in functionality |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A no sign-in required |
| Does the public product website mention how to export or transfer your data to another service? | Yes: Export/transfer publisher content |
| Does the public product website mention how to delete your data? | Yes: for both publisher and audience data |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | Yes |
| Does the company release information on the diversity of the workforce? | Yes |