Canva
Summary
Canva facilitates graphic design by providing a drag-and-drop design tool and a library of stock photographs, graphic elements, and fonts.
Parent organisation: Canva, Inc.
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)
Pricing: Free-$30/user/month
Factors driving pricing: Additional features, Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Parent organisation: Canva, Inc.
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)
Pricing: Free-$30/user/month
Factors driving pricing: Additional features, Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Open Source alternatives available
Releases new features regularly
Transparent pricing model
Plain English TOS
Clear data policies
Allows data export
Allows data deletion
Cons
Newsworthy security breaches - Canva suffered a data breach that impacted 137 million subscribers. The exposed data included email addresses, usernames, names, cities of residence and passwords stored as bcrypt hashes for users not using social logins.
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Canva |
| Product URL | https://www.canva.com/ |
| Parent organisation | Canva, Inc. |
| Workflow category | Production & formats |
| Date product founded | 2015 |
| Product description | Canva facilitates graphic design by providing a drag-and-drop design tool and a library of stock photographs, graphic elements, and fonts. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Yes, profitable |
| How is this product funded? | VC investment, Subscriptions |
| What market share does the tool have? | One of the leading products (#3-7) |
| Is there an Open Source alternative in this product space? | Yes. Inkscape, Xfig |
| When did the company last release new features? | October 2019: New enterprise-focused product |
| Have they shared details of the product roadmap? | N/A |
| Is there talk of the product raising further investment? | Yes. Two Series D rounds in 2019 and two acquisitions imply more investment is incoming. |
| Is there talk of the product being acquired? | Yes. Canva has alluded to receiving various acquisition offers. |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Very: full pricing listed |
| What is the range of prices offered? | Free Pro – $9.95/user/month Enterprise $30/user/month |
| What factors drive higher pricing? | Additional features, Ability to whitelabel or customise |
| What skills are needed to get this tool set up & usable? | Plug & play (any non-technical user can do it) |
| What skills are needed to USE this tool day-to-day? | Plug & play (any non-technical user can do it) |
| Does this tool use proprietary file formats for saving documents & outputs? | Has proprietary file formats but offers open options |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Simplified, plain English TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, comprehensive. |
| Is their data policy “GDPR everywhere”? | No, different rules in different markets |
| Does the product require your audience to sign-in to use it? | N/A not an audience-facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience-facing tool |
| Does the public product website mention how to export or transfer your data to another service? | Yes: Export/transfer publisher content |
| Does the public product website mention how to delete your data? | Yes: for publisher data only |
| Have there been any newsworthy security breaches with this product in the last 3 years? | Yes. Canva suffered a data breach that impacted 137 million subscribers. The exposed data included email addresses, usernames, names, cities of residence and passwords stored as bcrypt hashes for users not using social logins. |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No |