Figma

Figma
Summary
A professional-grade, online tool created specifically for interface design. Built entirely in the browser, Figma enables the entire team’s design process to happen in one online tool.

Parent organisation: Figma
Type of organisation: Privately-owned company (or group)
Market share: Up & coming challenger

Pricing: Free-$45/editor/month
Factors driving pricing: Additional features, More users (publishing-side), Ability to whitelabel or customise
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Open Source alternatives available
Releases new features regularly
Transparent pricing model
Plain English TOS
Clear data policies
Allows data export
Allows data deletion
Cons
Lacks accessibility statement
Does not share diversity data

Full Product Data Collection

Data collected January-February 2020

Product nameFigma
Product URLhttps://www.figma.com/
Parent organisationN/A
Workflow categoryCollaboration & editing
Date product founded2012
Product descriptionA professional-grade, online tool created specifically for interface design. Built entirely in the browser, Figma enables the entire team’s design process to happen in one online tool.
What type of company or organisation is the product owned by?Privately-owned company (or group)
Is the company profit-making?No, loss-making
How is this product funded?VC investment
What market share does the tool have?Up & coming challenger
Is there an Open Source alternative in this product space?Yes
When did the company last release new features?Jan-2020. Desktop App improved performance. The canvas now supports 8K displays. Can now discover what teammates are working on.
Have they shared details of the product roadmap?N/A
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?No
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Very: full pricing listed
What is the range of prices offered?Starter – Free
Professional – $12 per editor/month
Organisation – $45 per editor/month
What factors drive higher pricing?Additional features, More users (publishing-side), Ability to whitelabel or customize
What skills are needed to get this tool set up & usable?Plug & play (any non-technical user can do it)
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Has proprietary file formats but offers open options
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?Simplified, plain English TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?No GDPR policy information available
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?Yes: Export publisher metadata, Yes: Export/transfer publisher content
Does the public product website mention how to delete your data?Yes: for publisher data only
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?No

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