Twitter

Twitter
Summary
"What's happening in the world right now," shared by users in 280-character bursts, with media attachments available.

Type of organisation: Publicly-listed company (or group)
Market share: One of the leading products (#3-7)

Pricing: Too complex to explain in detail
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Requires audience sign-in to use: No, sign-in is optional
Pros
Open Source alternatives available
Releases new features regularly
Shares product roadmap
Clear data policies
Allows data export
Allows data deletion
Shares diversity data
Cons
Newsworthy business problems - Jack Dorsey says Twitter will ban all political ads, Twitter’s Jack Dorsey Adds His Voice to Support of Regulation in Tech, Trump met with Twitter CEO Jack Dorsey — and complained about his follower count
Newsworthy technical issues - Twitter is back up after global outage, Twitter used phone numbers provided for security to target ads, Twitter system ‘outage’ briefly blocked Trump whistleblower tweet
Newsworthy security breaches - Twitter users told to change passwords after internal leak, Two former Twitter employees charged with spying for Saudi Arabia, Hundreds of Users Impacted in Twitter and Facebook Data Breach
Lacks accessibility statement

Full Product Data Collection

Data collected January-February 2020

Product nameTwitter
Product URLhttps://twitter.com/
Parent organisationN/A
Workflow categoryAudience engagement & monetisation
Date product founded2006
Product description“What’s happening in the world right now,” shared by users in 280-character bursts, with media attachments available.
What type of company or organisation is the product owned by?Publicly-listed company (or group)
Is the company profit-making?Yes, profitable
How is this product funded?Advertising
What market share does the tool have?One of the leading products (#3-7)
Is there an Open Source alternative in this product space?Yes. Mastodon
When did the company last release new features?January 2020: Global launch of Promoted Trend Spotlight
Have they shared details of the product roadmap?Yes. Threaded replies (in testing, no full release date announced)
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?Yes. Jack Dorsey says Twitter will ban all political ads, Twitter’s Jack Dorsey Adds His Voice to Support of Regulation in Tech, Trump met with Twitter CEO Jack Dorsey — and complained about his follower count
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Partly: some pricing listed; must speak to salesperson to confirm
What is the range of prices offered?Advertising pricing is too complex to explain in detail.
What factors drive higher pricing?Additional features, More audience (e.g. more subscribers, traffic)
What skills are needed to get this tool set up & usable?Plug & play (any non-technical user can do it)
What skills are needed to USE this tool day-to-day?Plug & play (any non-technical user can do it)
Does this tool use proprietary file formats for saving documents & outputs?Defaults to common open standard file formats
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?Yes. Twitter is back up after global outage, Twitter used phone numbers provided for security to target ads, Twitter system ‘outage’ briefly blocked Trump whistleblower tweet
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?No, different rules in different markets
Does the product require your audience to sign-in to use it?No, sign-in is optional
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?Twitter authentication
Does the public product website mention how to export or transfer your data to another service?Yes: Export publisher metadata, Yes: Export/transfer publisher content, Yes: Audience can data export
Does the public product website mention how to delete your data?Yes: for both publisher and audience data
Have there been any newsworthy security breaches with this product in the last 3 years?Yes. Twitter users told to change passwords after internal leak, Two former Twitter employees charged with spying for Saudi Arabia, Hundreds of Users Impacted in Twitter and Facebook Data Breach
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?Yes

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