Twilio

Twilio
Summary
Telephony and messaging platform for developers, aimed at marketing, operations and customer service use cases.

Type of organisation: Publicly-listed company (or group)
Market share: One of the leading products (#3-7)

Pricing: Too complex to detail
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Software developer
Skills needed to use: Cannot tell
Pros
Open Source alternatives available
Releases new features regularly
Clear data policies
Allows data export
Allows data deletion
Shares diversity data
Cons
Newsworthy business issues/challenges - Twilio Stock Won’t Be In Turnaround Mode Anytime Soon
Newsworthy security breaches - “Eavesdropper” Vulnerability Exposes Millions of Private Conversations
Lacks accessibility statement

Full Product Data Collection

Data collected January-February 2020

Product nameTwilio
Product URLhttps://www.twilio.com/
Parent organisationN/A
Workflow categoryAudience engagement & monetisation
Date product founded2008
Product descriptionTelephony and messaging platform for developers, aimed at marketing, operations and customer service use cases.
What type of company or organisation is the product owned by?Publicly-listed company (or group)
Is the company profit-making?Yes, profitable
How is this product funded?Subscriptions
What market share does the tool have?One of the leading products (#3-7)
Is there an Open Source alternative in this product space?Yes. Wazo
When did the company last release new features?December 2019: General availability of Video Javascript SDK 2.0
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?Yes. Twilio Stock Won’t Be In Turnaround Mode Anytime Soon
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Partly: some pricing listed; must speak to salesperson to confirm
What is the range of prices offered?Pricing is pay-as-you-go, with volume discounts and committed-use discounts available.
What factors drive higher pricing?Additional features, More audience (e.g. more subscribers, traffic)
What skills are needed to get this tool set up & usable?Software developer
What skills are needed to USE this tool day-to-day?Cannot tell
Does this tool use proprietary file formats for saving documents & outputs?Cannot tell
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?Yes, GDPR compliant globally
Does the product require your audience to sign-in to use it?N/A not an audience-facing tool
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?N/A not an audience-facing tool
Does the public product website mention how to export or transfer your data to another service?Yes: Export publisher metadata
Does the public product website mention how to delete your data?Yes: for publisher data only
Have there been any newsworthy security breaches with this product in the last 3 years?Yes. “Eavesdropper” Vulnerability Exposes Millions of Private Conversations
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?Yes

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