TweetDeck
Summary
Dashboard for monitoring and publishing on Twitter, focused on the needs of professional marketers, publishers, and journalists.
Parent organisation: Twitter
Type of organisation: Publicly-listed company (or group)
Market share: One of the leading products (#3-7)
Pricing: Free
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Parent organisation: Twitter
Type of organisation: Publicly-listed company (or group)
Market share: One of the leading products (#3-7)
Pricing: Free
Skills needed to set-up: Plug & play (any non-technical user can do it)
Skills needed to use: Plug & play (any non-technical user can do it)
Pros
Clear data policies
Allows data export
Allows data deletion
Shares diversity data
Cons
Lack pricing transparency
Newsworthy technical issues - Twitter and TweetDeck hit with partial outages for hours, TweetDeck is back online after Monday outage
Lacks accessibility statement
Full Product Data Collection
Data collected January-February 2020
| Product name | TweetDeck |
| Product URL | https://tweetdeck.twitter.com/ |
| Parent organisation | |
| Workflow category | Audience engagement & monetisation |
| Date product founded | 2008 |
| Product description | Dashboard for monitoring and publishing on Twitter, focused on the needs of professional marketers, publishers, and journalists. |
| What type of company or organisation is the product owned by? | Publicly-listed company (or group) |
| Is the company profit-making? | Yes, profitable |
| How is this product funded? | Advertising |
| What market share does the tool have? | One of the leading products (#3-7) |
| Is there an Open Source alternative in this product space? | No, but TweetDuck and Tweeten both offer extended functionality and are built on top of TweetDeck |
| When did the company last release new features? | July 2019: ‘Trending’ columns now support 20 topics |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | No / cannot find |
| How clear & transparent is this pricing model? | Product is free but it’s unclear |
| What is the range of prices offered? | N/A |
| What factors drive higher pricing? | N/A |
| What skills are needed to get this tool set up & usable? | Plug & play (any non-technical user can do it) |
| What skills are needed to USE this tool day-to-day? | Plug & play (any non-technical user can do it) |
| Does this tool use proprietary file formats for saving documents & outputs? | Cannot tell |
| Is the product reliant on 3rd-party APIs or interoperability to function? | Twitter (not third-party, but essential) |
| Have there been any newsworthy technical issues in the last 3 years? | Yes. Twitter and TweetDeck hit with partial outages for hours, TweetDeck is back online after Monday outage |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, comprehensive. |
| Is their data policy “GDPR everywhere”? | No, different rules in different markets |
| Does the product require your audience to sign-in to use it? | N/A not an audience-facing tool |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | N/A not an audience-facing tool |
| Does the public product website mention how to export or transfer your data to another service? | Yes: Export/transfer publisher content, Yes: Export publisher metadata, Yes: Audience can data export |
| Does the public product website mention how to delete your data? | Yes: for publisher data only |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | Yes |