Pico
Summary
CRM-like content monetisation and subscriber management product.
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)
Pricing: Free-$5/month
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Requires audience sign-in to use: Yes, sign-in compulsory
Type of organisation: Privately-owned company (or group)
Market share: One of the leading products (#3-7)
Pricing: Free-$5/month
Factors driving pricing: Additional features, More audience (e.g. more subscribers, traffic)
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Requires audience sign-in to use: Yes, sign-in compulsory
Pros
Clear data policies
Allows data deletion
Cons
Lacks accessibility statement
Does not share diversity data
Full Product Data Collection
Data collected January-February 2020
| Product name | Pico |
| Product URL | https://trypico.com/ |
| Parent organisation | N/A |
| Workflow category | Audience engagement & monetisation |
| Date product founded | 2016 |
| Product description | CRM-like content monetisation and subscriber management product. |
| What type of company or organisation is the product owned by? | Privately-owned company (or group) |
| Is the company profit-making? | Cannot determine |
| How is this product funded? | Subscriptions, VC investment |
| What market share does the tool have? | One of the leading products (#3-7) |
| Is there an Open Source alternative in this product space? | No |
| When did the company last release new features? | Unclear (launched May 2019) |
| Have they shared details of the product roadmap? | No |
| Is there talk of the product raising further investment? | No |
| Is there talk of the product being acquired? | No |
| Have there been any newsworthy business issues or challenges in the last 12 months? | No |
| Is there a pricing model listed on the website? | Yes |
| How clear & transparent is this pricing model? | Partly: some pricing listed; must speak to salesperson to confirm |
| What is the range of prices offered? | With payments tools: ($0 p/m per 500 records up to 5,000 records, then $5 per 1,000 records between 5,000 and 50,000 records, then $5 p/m per 2,000 records above 50,000 total), plus 2% fee on donation, 5% on all other payments. Without payment tools: ($0 p/m up to 500 records, must get quotation for more than 500 records). |
| What factors drive higher pricing? | Additional features, More audience (e.g. more subscribers, traffic) |
| What skills are needed to get this tool set up & usable? | Needs tool/domain expert to configure |
| What skills are needed to USE this tool day-to-day? | Needs tool/domain expert for ongoing use |
| Does this tool use proprietary file formats for saving documents & outputs? | Defaults to common open standard file formats |
| Is the product reliant on 3rd-party APIs or interoperability to function? | No |
| Have there been any newsworthy technical issues in the last 3 years? | No |
| How clear is the Terms of Service for users (i.e. publishing customers)? | Technical, legalistic TOS |
| Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)? | Yes, comprehensive. |
| Is their data policy “GDPR everywhere”? | No GDPR policy information available |
| Does the product require your audience to sign-in to use it? | Yes, sign-in compulsory |
| IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms? | Yes. Facebook authentication, Google authentication, User account also available |
| Does the public product website mention how to export or transfer your data to another service? | Only partial exports available |
| Does the public product website mention how to delete your data? | Yes: for audience data only |
| Have there been any newsworthy security breaches with this product in the last 3 years? | No |
| Does the company have an accessibility statement on its website? | No / cannot find |
| Does the company release information on the diversity of the workforce? | No (undated, incomplete information on jobs page) |