Memberful

Memberful
Summary
Audience monetisation service to let publishers easily set up paid memberships.

Parent organisation: Patreon
Type of organisation: Privately-owned company (or group)
Market share: Up & coming challenger

Pricing: Free-$100/month
Factors driving pricing: Additional features, More users (publishing-side), Ability to whitelabel or customise
Skills needed to set-up: Needs tool/domain expert to configure
Skills needed to use: Needs tool/domain expert for ongoing use
Requires audience sign-in to use: Yes, sign-in compulsory
Pros
Open Source alternatives available
Releases new features regularly
Transparent pricing model
Clear data policies
Allows data deletion
Shares diversity data
Cons
Lacks accessibility statement

Full Product Data Collection

Data collected January-February 2020

Product nameMemberful
Product URLhttps://memberful.com/
Parent organisationPatreon
Workflow categoryAudience engagement & monetisation
Date product founded2013
Product descriptionAudience monetisation service to let publishers easily set up paid memberships.
What type of company or organisation is the product owned by?Privately-owned company (or group)
Is the company profit-making?Cannot determine
How is this product funded?Subscriptions
What market share does the tool have?Up & coming challenger
Is there an Open Source alternative in this product space?Yes. Cloud Patron
When did the company last release new features?December 2019: Branded transactional emails
Have they shared details of the product roadmap?No
Is there talk of the product raising further investment?No
Is there talk of the product being acquired?No
Have there been any newsworthy business issues or challenges in the last 12 months?No
Is there a pricing model listed on the website?Yes
How clear & transparent is this pricing model?Very: full pricing listed
What is the range of prices offered?Starter: Free
Pro: $25/month plus 4.9% transaction fee
Premium: $100/month plus 4.9% transaction fee
What factors drive higher pricing?Additional features, More users (publishing-side), Ability to whitelabel or customise
What skills are needed to get this tool set up & usable?Needs tool/domain expert to configure
What skills are needed to USE this tool day-to-day?Needs tool/domain expert for ongoing use
Does this tool use proprietary file formats for saving documents & outputs?Cannot tell
Is the product reliant on 3rd-party APIs or interoperability to function?No
Have there been any newsworthy technical issues in the last 3 years?No
How clear is the Terms of Service for users (i.e. publishing customers)?Technical, legalistic TOS
Does the product have a data collection & usage policy on its website? (Can be a GDPR statement)?Yes, comprehensive.
Is their data policy “GDPR everywhere”?GDPR unclear on these details
Does the product require your audience to sign-in to use it?Yes, sign-in compulsory
IF SIGN IN REQUIRED: Does audience sign-in use 3rd party platforms?No 3rd party auth, just a user account
Does the public product website mention how to export or transfer your data to another service?Only partial exports available
Does the public product website mention how to delete your data?Yes: for both publisher and audience data
Have there been any newsworthy security breaches with this product in the last 3 years?No
Does the company have an accessibility statement on its website?No / cannot find
Does the company release information on the diversity of the workforce?Yes

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